Founded in 1978 in Milan, Gianni Versace S.r.l. is one of the leading international fashion design and Is a symbol of Italian luxury world-wide. It designs, manufactures, distributes and retails fashion and lifestyle products including couture, accessories, jewellery, watches, fragrances, and home furnishings all bearing the distinctive Medusa logo.
The Versace Group distributes its products through a world-wide network which includes over 200 boutiques in the principal cities and over 1500 wholesalers worldwide.
The main collection of the brand is Versace, which produces upmarket Italian-made ready to wear and leather accessories. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people and on those who wore his clothes and shoes. The Versace brand is known for its innovative designs having symbolic flashy prints and bright colours but with style.