Off-White

Designer Virgil Abloh, the late, great and genius founder, created Off-White in Milan in 2012, combining modern sportswear with a distinct urban streetwear aesthetic. The signature street-wear  is best demonstrated by the arrows and “Diag” diagonal striped men's hoodies , sweatshirts, graphic t-shirts , jackets and over-shirts as well as the cult industrial belts and slides. The brand's core values of wearability, oversized styling created in high quality cotton.  The brand's stratospheric rise was confirmed by its collaborations with the biggest names in fashion, first the Nike x Off-White Trainers that started with “the 10” and has continued with multiple further drops due to its unrivalled popularity.  Off-White’s own sneakers are now some of the most in demand in the market, bearing the signature zip tie labelling.  Virgil’s midas touch was confirmed as creative director of Louis Vuitton’s Menswear and such was the success that the LVMH group bought the Off-White brand in 2021 and expanded Abloh’s creative control.